At Foxtons, generating high-quality leads is at the heart of our growth strategy. We're looking for an experienced Performance Marketing Manager to take ownership of our acquisition marketing activity during a maternity cover period (12 months)
This role is focused on one objective: driving valuation, landlord, buyer and mortgage enquiries through highly effective paid media and lead generation campaigns. You'll be responsible for managing and optimising activity across Paid Search, Property Portals, Direct Mail and other acquisition channels, ensuring a consistent pipeline of high-quality leads into the business.
We're particularly interested in candidates with property industry experience who understand platforms such as Rightmove and Zoopla, and can use data-driven marketing to deliver measurable commercial results.
Key Responsibilities
Lead Generation & Acquisition
- Develop and execute lead generation strategies focused on valuation, landlord, buyer and mortgage enquiries.
- Manage and optimise performance across Paid Search, Property Portals, Direct Mail and other acquisition channels.
- Continuously test audiences, messaging, offers and creative to improve lead volume and quality.
- Identify new opportunities to grow customer acquisition while maximising ROI.
Campaign Management
- Own day-to-day management of paid media campaigns and agency relationships.
- Plan and deliver targeted direct mail and local marketing campaigns.
- Work closely with operational teams to align marketing activity with business priorities and market opportunities.
- Manage marketing budgets effectively, ensuring spend delivers against commercial objectives.
Performance & Reporting
- Monitor lead volumes, conversion rates, cost per lead and campaign performance.
- Produce actionable reporting and insights for senior stakeholders.
- Forecast lead generation performance against targets and budgets.
- Use data to continuously optimise channel performance and marketing effectiveness.
Stakeholder Management
- Build strong relationships with senior stakeholders across the business.
- Manage external partners including agencies, portal account managers and suppliers.
- Act as the lead acquisition marketing specialist, providing insight and recommendations to support business growth.