At Foxtons, we move fast - and we need someone who can keep up. As Head of Performance Marketing, you’ll be the driving force behind our customer acquisition strategy for a fixed-term maternity cover.
Your goal? Generate as many valuation enquiries as possible at the top of our purchase funnel and ensure Foxtons is the first choice for anyone looking to buy, sell, rent, let, or secure a mortgage.
The role is responsible for understanding the trading metrics of our business – identifying what acquisition marketing channels work where, how to optimise them for different revenue streams, different customers, and different teams. It will involve planning, creating, delivering, analysing, optimising and driving the performance marketing plans across all channels - owning what we have now (such as digital, direct mail, door drops, PPC, SEO and portals), whilst also testing as much as possible with new channels, messaging, creative, offers, pricing and incentives.
Planning
• Input into performance marketing and web development strategies and annual plans
• Coordinate digital, direct, SEO and CRO agencies and property portals in the roll-out of specific activation strategies and plans
• Input into a comprehensive optimisation and testing road map to accelerate performance
• Work closely with the Marketing Director and other Marketing Heads to define and implement an integrated customer acquisition plan
Evaluation and Reporting
• Forecast and manage lead planning to ensure targets are achieved within agreed budgets
• Measure, evaluate and optimise marketing performance against acquisition targets
• Utilise our best-in-class reporting suite to help us achieve goals
Delivery
• Manage, optimise and improve the performance of all acquisition channels and web conversion
• Develop and implement integrated marketing campaigns alongside always-on acquisition
• Ensure all marketing channels and communications comply with legal and regulatory requirements by working with Compliance and company peers
• Ensure consistent messaging through all marketing touch points
Relationship Management
• Manage a team of 3, 1 manager and 2 execs
• Work closely with Marketing Director and 2 Marketing Heads in Brand and Customer Communications
• Create strong working relationships with internal stakeholders across the entire business
• Be senior point of contact for agency partners, managing workload, budgets & priorities to deliver maximum value and ROI